Product Launch Email Generator

Launch emails are not product descriptions sent over email. The product description lives on the product page for months. The launch email lives in the inbox for four hours. It has to earn the click inside one scroll on mobile. The most successful launch emails we have studied lead with the one thing that makes this product different from everything else the brand has ever sold.

That 'one thing' is often a material choice, a limit (only 500 units), a collaboration, or a price breakthrough. It is almost never a laundry list of features. Pick the single most interesting fact and put it in the first sentence. The tool defaults to this structure.

Split test the subject line. Most launch campaigns we have seen leave 10 to 30 percent open-rate lift on the table by shipping one subject instead of three. The tool generates three variants in different styles (benefit, curiosity, direct). Load all three into Klaviyo, send each to 10 percent of the list, and send the winner to the remaining 70 percent two hours later.