What discount works best for win-back?

15 to 25 percent off typically wins. Free shipping alone underperforms for lapsed segments because they have already paid for shipping once. A combined offer (free shipping plus percentage off) gets the highest conversion but compresses margin. Test two tiers: standard 15 percent, aggressive 25 percent.

Should I send a sequence or a single email?

A sequence. Win-back works best as 2 to 3 emails spaced 3 to 7 days apart, with escalating offers. Email one reminds. Email two raises the offer. Email three is a final 'last chance' with the deadline stated. Send all three from the same sender name for trust continuity.

What is a good win-back conversion rate?

2 to 5 percent on the full sequence. A win-back flow converting 3 percent on a 10,000 lapsed customer segment is 300 recovered customers at near-zero acquisition cost. That is usually the highest ROI flow in the entire email program.

Can I use this for subscription brands?

Yes, with a change. Subscription win-backs should emphasize pause or skip options, not just the discount. Many lapsed subscribers cancelled because of life changes, not the product. Offer flexibility first, discount second. The tool will accept 'pause flexibility' as the offer input.

Email Marketing · Free Tool

Win-Back Email Generator

Win-back is the cheapest revenue in ecommerce. These customers already know the brand and already converted once. The email just needs to remind them and give them a reason to come back today.

Brand name

Last purchase contextAny detail about what they bought and how long ago helps the tool sound relevant.

Offer

From MagicFit

Lapsed customers need a reason. Video is the reason.

A win-back email gets the open. Fresh UGC video shows them what is new since they left. MagicFit makes the video in minutes.

Try MagicFit Free →

How to use this Win-Back Email Generator

Win-back flows sit at the end of the customer lifecycle. By the time a customer hits the lapsed segment (usually 90 to 180 days without activity), they have likely bought from a competitor or simply forgotten the brand exists. The email has to do two things fast: remind them the brand exists, and give them a concrete reason to come back this week.

The offer matters more than the copy here. Win-back campaigns with a 15 to 25 percent discount convert 3 to 5x better than campaigns with a 10 percent discount or free shipping. The math works because a lapsed customer is already at near-zero value. Any re-activation at any margin is upside.

Skip the 'we miss you' opener. It is the most-used phrase in win-back emails and it signals a template at the first line. Lead with what is new, what is back in stock, or what the offer is. The tool writes win-back copy that does not start with the words every other brand starts with.

Frequently Asked Questions

Standard lapsed windows are 60, 90, 120, and 180 days since last purchase depending on category. Apparel and accessories lapse around 90 days. Supplements and consumables lapse sooner (30 to 60 days). Home and furniture lapse slower (180+ days). Pick the window based on your actual repeat cadence, not a default.

This Is What Winning Ads Look Like

Video and static creatives built for performance, across every format, style, and platform.

Workout Haul

UGC · Apparel

Glow Routine

UGC · Skincare

First-Sip Review

UGC · Beverage

40,000+

brands using MagicFit

4.2×

average ROAS lift

510%

engagement increase

85%

time saved on content

Powering creatives for fast-growing brands worldwide

True ClassicVape SuperstoreRoad iDAlphaFitSolaraForteKovaDRVN

The copy wins them back. The video closes them.

Join 40,000+ brands creating scroll-stopping content in minutes.

Start with Free Credits

No credit card required · 40,000+ brands inside