Do I need to include an opt-out in every SMS?

Yes for the first marketing SMS a subscriber gets, and best practice to include it in most sends. TCPA in the US requires easy opt-out, and most carriers flag messages without clear opt-out as spam. 'Txt STOP to opt out' is the standard phrase.

What is a good SMS click rate?

8 to 20 percent. Lower end for broad-list broadcast sends, higher end for VIP or abandoned-cart sends. If your SMS is under 5 percent clicks, the offer is not strong enough or the copy is too soft. SMS is a direct-response channel. Treat it that way.

How often can I send SMS?

2 to 6 sends per month for most brands. Higher than 8 and unsubscribe rates climb fast. SMS is the single easiest channel to over-send. Every send should justify the interruption. If you would not send the same message as a phone call, do not send it as SMS.

Should I use emoji in SMS?

Sparingly. One well-placed emoji can lift click rate 5 to 10 percent. Two or more makes the message look like spam to modern readers. The tool does not insert emoji by default. Add one after generation if your audience data supports it.

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Ecommerce SMS Campaign Generator

SMS opens at 90 percent plus. It is also the easiest channel to ruin. One boring send trains the list to ignore you, and one too-many send trains them to unsubscribe. Get three variations under 160 characters, written for the channel.

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How to use this Ecommerce SMS Campaign Generator

SMS is the shortest, most-read, and most-unforgiving channel in ecommerce. One good SMS campaign can outperform an entire week of email. One bad one can drop the list by 5 percent in unsubscribes. The character limit (160 for a single-message send, 306 for two-message) forces clarity that email does not.

The structure that works: brand prefix, hook, offer, link, opt-out. Brand prefix goes first so carriers do not flag the message as spam. Hook is the one reason to click now. Offer is the specific number. Link is a short URL. Opt-out ('Txt STOP to opt out') is legally required in the US for marketing SMS under TCPA.

Use three variations so you can test. Most SMS platforms (Postscript, Klaviyo SMS, Attentive) let you A/B test on send. The tool generates three angles per campaign goal, which covers the main levers: urgency, curiosity, and direct offer. Send the variation that wins on click-through, not open, because SMS opens are nearly universal.

Frequently Asked Questions

160 characters for a single-segment SMS. Going over sends as two segments, which costs twice as much per send and can render as two separate messages on older devices. Keep it under 160 unless the offer genuinely needs more context.

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