Reel Script Generator

Instagram Reels is TikTok's more polished cousin. Viewers expect tighter production, cleaner audio, and a stronger aesthetic than TikTok. The retention curve is similar — most Reels lose half their audience by second 6 — but the bar for what earns the view is higher. A raw iPhone clip that goes viral on TikTok can underperform the same content on Reels if the lighting is off.

The 30-second length is where Reels performs best for DTC brands. It is long enough to demonstrate a transformation (before-after, tutorial) and short enough to keep retention above 60 percent if the hook works. Structure the script in four beats: hook, setup, payoff, CTA. Visual variety matters more on Reels than on TikTok — cut every 2 to 3 seconds to keep the edit moving.

Reuse the hook concept you tested on TikTok. If a hook outperforms there, it likely outperforms on Reels too. The inverse is also true — Reels-first brands can repurpose winners onto TikTok with minor edit tweaks.