Supplement Ad Copy Generator

Supplement advertising lives inside a narrow compliance lane. In the US, FDA governs what supplement brands can claim on labels and in marketing, and FTC governs what is considered deceptive in advertising. The short version: structural claims ('supports immune function', 'helps maintain healthy digestion') are allowed with backing. Disease claims ('treats colds', 'cures IBS') are not allowed without FDA drug approval, which supplements do not have.

The copy words that matter: use 'supports', 'helps maintain', 'may contribute to', 'promotes'. Avoid 'treats', 'cures', 'prevents', 'heals', 'fixes'. These are not stylistic choices. They are the line between an approved ad and a disapproved one, and on larger scale, between a normal business and an FTC warning letter. The tool enforces the allowed vocabulary automatically.

Beyond language, document your substantiation. For any structural claim in your ad, you need published studies or trial data backing the claim for your specific formula or ingredient. Meta's supplement review is manual and often asks for substantiation. Keep a folder of citations ready for each ingredient. The tool focuses on the copy side. The substantiation side is your homework.