Should I use first person or third person?

First person for founder-led brands under 50 employees. Third person for larger brands or companies where no single founder is the public face. First person builds faster trust because it mirrors the way a real person would tell the story. Third person feels more polished and institutional.

Do I need a founder photo on the page?

Yes if you are a founder-led brand. A photo next to the founder story lifts time-on-page and trust metrics on small-brand About pages by 15 to 30 percent in most heatmap studies. It does not need to be studio quality. A real, well-lit photo beats a perfect one that looks staged.

What if my founding story is boring?

Every founding story has at least one specific moment worth telling. A customer who was the first to order twice. A product that failed and got remade. A supplier who agreed to a strange request. Find the one specific detail and lead with it. The tool will build the page around that detail.

Can I use this if I have multiple founders?

Yes. Paste the joint origin story with all founder names and the moment they decided to start. The tool will preserve the names and write the page around the shared origin. If the founders have distinct roles or backgrounds, mention them briefly in the Story section.

SEO & Content · Free Tool

About Us Page Generator

Most About pages sound like every other About page. This one sounds like yours. Paste your founder story, what you make, and your values. Get a Hook, Story, Mission, and Beliefs section that reads like a human wrote it.

Brand name

Founder storySpecific details beat polished copy. Raw is fine.

What you make

Values

From MagicFit

Your story builds trust. Your video builds demand.

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How to use this About Us Page Generator

Most About pages are interchangeable because brands write them by copying other About pages. The tell is always the same phrases. 'We are passionate about quality.' 'On a mission to redefine the category.' 'Crafted with care by a team who love what we do.' Readers skip every one of those sentences. Nothing in them is specific enough to remember.

The About page that works does one thing. It tells a true story with concrete details. A name. A year. A garage. A frustration. A first sale. A specific customer. Concrete details are unfakeable, which is why readers believe them. Polished abstract values are fakeable, which is why readers ignore them.

Paste the rough version of your story into the tool, not the polished version. If you already wrote something that sounds like every other About page, rewrite it by hand in plain language first, then paste. The tool will preserve the specifics and structure the page around them.

Frequently Asked Questions

Between 300 and 800 words. Shorter than 300 and you lose the room to tell a real story. Longer than 800 and the reader drops off before the mission section. The tool targets this range. If your story is unusually rich, let the Story section grow and keep the others tight.

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