How long does a typical refund take to process?

5 to 10 business days from when your warehouse receives the return. The bottleneck is usually the card network, not your store. State the range explicitly in the policy so buyers stop emailing on day 3.

Should I refund in store credit or original payment?

Original payment method is the default buyers expect and the one that builds trust. Store credit only is acceptable if clearly disclosed pre-purchase, but it lowers conversion. A hybrid (bonus store credit for opting in) gives buyers the choice and protects your cash flow.

Can I charge a restocking fee?

Legally yes in most US states if disclosed pre-purchase. In practice, restocking fees cut conversion hard in DTC categories. Only worth it for furniture, mattresses, and other bulky SKUs with real logistics cost on returns.

How do I reduce my refund rate?

Better product page content: accurate photos, precise sizing, a sizing video, and a clear FAQ answering the three most common complaints. UGC video is the single highest-leverage fix — it sets accurate expectations before checkout.

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Refund Policy Generator

Generate a professional refund policy tailored to your store. A specific refund policy cuts support tickets and chargebacks, and it tells buyers exactly what to expect when something goes wrong.

Brand name

Product type

Refund window (days)

Refund method

Non-refundable items / exclusionsList anything not eligible. Be specific to avoid disputes.

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How to use this Refund Policy Generator

The refund policy is where most brands hide a conversion leak. If a buyer has to hunt for it, assume they will not buy. The simple fix is a one-paragraph summary on the product page linking to the full policy in the footer. The policy itself should be specific about three things: how long the buyer has, who pays return shipping, and how fast the refund clears.

A vague or legalistic refund policy drives chargebacks. A specific, human one cuts them. If your processing time is 5 to 10 business days, say that. If refunds go back to the original card, say that. If you offer store credit as an alternative, say what extra benefit (10 percent bonus, faster processing) the buyer gets for choosing it. Every number you can commit to reduces a support ticket before it happens.

Use this draft as your baseline. Have counsel review if you ship internationally or sell regulated categories. For most US DTC stores, the output is safe once you fill in your real contact email and exclusions.

Frequently Asked Questions

A return policy covers how a buyer sends items back (window, condition, shipping). A refund policy covers what happens to their money after the return is received (method, processing time, partial vs full). Most stores publish them together, but the two answer different buyer questions. Keep both if you can.

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