Should I offer free returns?

Free returns lift conversion 10 to 20 percent in apparel and beauty, but add 2 to 8 percent in margin cost depending on your return rate. Run the math. If your return rate is under 10 percent and your AOV is above 60 dollars, free returns usually pay for themselves.

Is this policy legally binding?

The generated policy is a strong starting draft, not legal advice. Have counsel review before publishing, especially if you ship internationally or sell regulated categories. Consumer protection law in the EU, UK, and parts of the US mandates specific language this generator may not cover.

Where should I publish the return policy?

Footer link (standard), dedicated /return-policy page, and a short summary on the product page above the fold or in the FAQ accordion. The product-page mention is the one that moves conversion.

Can I exclude final-sale items?

Yes. Add a Conditions For Return section that lists exclusions explicitly (sale items, intimates, custom, perishable). Exclusions are standard and expected as long as they are clearly disclosed before purchase.

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Return Policy Generator

Draft a clear, customer-friendly return policy in one click. A good return policy reduces support tickets, lifts conversion, and sets the terms before anyone asks for a refund.

Brand name

Product category

Return window

Do you offer free returns?

Country of operationShapes the default consumer-law language used.

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How to use this Return Policy Generator

A return policy is a conversion tool. Shoppers read it before they buy, not after. Every extra day on the return window and every word of friction removed from the process buys you more first-time buyers. The brands with the highest conversion rates in apparel and beauty offer 30 to 60 day windows, free returns, and a one-click return portal. If you sell a considered purchase like furniture or electronics, longer windows (60 to 90 days) matter more than free shipping.

Use this draft as your baseline, then have a lawyer review if you operate in a regulated category or sell across multiple jurisdictions. The EU, UK, and California have specific consumer-law requirements that a generic policy will not cover. For the US DTC majority, this policy is safe out of the box — but always add your real contact email, your real warehouse address, and any category-specific exclusions (final sale, hygiene items, custom goods).

Keep the final version short. The goal is reassurance, not a legal wall. If it reads like a contract, buyers assume there is a catch.

Frequently Asked Questions

30 days is the default that most shoppers expect in DTC. 60 to 90 days lifts conversion in considered categories like furniture, mattresses, and high-ticket electronics. Under 14 days kills conversion in almost every category. If you are unsure, start at 30 and extend once you know your return rate.

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