Shipping Policy Generator

The shipping policy is the single biggest lever on cart abandonment. More than half of US shoppers abandon carts when they see unexpected shipping costs at checkout. The fix is simple: state the cost, the timeframe, and the free-shipping threshold on the product page, not just the checkout. Every number you can commit to on the product page buys you a point of conversion.

Use business days, not calendar days, and always say it explicitly. A "3 to 5 day" promise a buyer reads on Friday becomes a complaint on Monday if you meant business days. Separate processing time from shipping time so buyers understand the total. If you ship internationally, disclose whether duties and taxes are the buyer's responsibility — hidden duties on delivery are the fastest way to generate chargebacks.

This draft is safe for most US DTC stores. For international stores, or if you use multiple carriers with different SLAs, have your ops lead review the specific numbers before publishing.